Writing samples
My Web Content work
For more information on freelance services, send email to Sylvie Dale, sylvie[DOT]dale[AT]gmail[DOT]com
Society of Exploration Geophysicists Web site and emails:
One of the e-mail products of which we were the business owner is the SEG Extra e-mail newsletter (March 2007 – October 2008). I got our department started with a SPAM policy, set us up with an e-mail vendor, led the redesign of the newsletter, and came up with the process by which the other departments would send their notices for inclusion. I also developed the editorial process for the newsletter and taught it to my team.
The SEG Extra email newsletter:
For a specific example, see the August 2008 issue of the SEG Extra email newsletter.
I also developed the concept for the SEG news page, which aggregated news and information posted throughout the site. We had a rotating placement system whereby the newest items (and those considered most newsworthy by the membership) would start at the top in the featured spot, and move through the thumbnails until they were categorized in the text links by news type.
“State of the Net” columns written for SEG’s membership magazine, The Leading Edge: These columns had a dual purpose, which was to inform members about new features on the Web site and to show them how online productivity tools can make their work lives easier.
Some “State of the Net” articles written by Sylvie Dale
Lawyers.com blog (on behalf of law clients of LexisNexis):
I wrote blog entries for my law firm clients to bring visibility to their Web sites as part of a comprehensive SEO campaign.
Here is a blog entry I wrote for defense lawyer Peter Odom:
Nancy Grace on CNN asks Whether Michael Jackson Investigation Could Result in Homicide Charges
Here are blog entries I wrote for defense lawyer George Luther:
Know Your Rights Before, During, and After an Arrest — Part One
Know Your Rights Before, During, and After an Arrest — Part Two
Know Your Rights Before, During, and After an Arrest — Part Three
Lincoln Educational Services email blasts:
“High Tech” email template for Lincoln Technical Institute
I designed this template for our schools that were featuring computer networking classes.
“Greens” email template for Euphoria Institute
I designed this template for the Euphoria Institute of Beauty Arts & Sciences brand. It emphasizes softer colors than Lincoln’s other brands.
“Neon” email template for Lincoln Technical Institute
I created this template for Lincoln’s flagship brand, Lincoln Technical Institute, to be part of the “neon” themed set of templates.
Euphoria “Neon” email template
This template makes use of some of the soft green elements from a prior email for Euphoria Institute of Beauty Arts & Sciences, while bring it more into line with the “neon” theme of templates for the entire Lincoln Group of Schools.
“Neon” email template for Lincoln Culinary Institute
I designed this template with Lincoln Culinary Institute’s logo and branding and a clean overall look.
“Neon” email template with pinwheel photo arrangement for automotive Lincoln College of Technology
I created this template to feature multiple images which could be easily changed out to match available programs of study at Lincoln College of Technology.
“Neon” email template for Lincoln College of New England
I created this template to highlight a newly designed Web site for the Lincoln College of New England brand.
“Neon” email template for Southwestern College
This is another of my “neon” themed templates, branded for Southwestern College, a former Lincoln school which is now known as Lincoln College of Technology.
“Neon” email template for NADC
I designed this template for the Nashville Auto-Diesel College to fit in with the “neon” template set.
