About Sylvie Dale
I am a versatile Web content editor, project manager and online marketer with a strong skill set and an understanding of the big picture.
I develop content on Web sites, wikis, blogs, e-mail campaigns and newsletters, and social sites for the purpose of nurturing online communities and growing site traffic.
My background is in journalism with experience writing, editing, and designing for newspaper, magazine, Web site and email campaigns.
My skills include:
- writing and editing Web content and designing email newsletters using various content management systems and HTML
- organizing conference news coverage for print, online, and in email newsletters
- building online communities in social media - developing print and online conference news coverage
- vendor selection and setup for email services like ExactTarget and Constant Contact
- planning and writing e-mail newsletters
- improving Web content usability and readability
- on-page and off-page Web site search engine optimization (SEO)
- magazine and Web article planning, editing and coordination
- recruiting and training content teams to do any of the above tasks
I have a keen interest in online community development, and I am active in social networking sites such as LinkedIn, Facebook, Twitter, Second Life, Flickr, Wikipedia and other wiki platforms, Yahoo! Groups, Blogger, WordPress, and others.
Specialties
Web content and online marketing project management; hosting online meetings; editing content; search engine optimization; interviewing and writing news, features, science stories, conference coverage, press releases, and newsletters; training and creating tutorials; image editing; updating wikis; Documentum CMS tools; HTML; XML; spreadsheets; CSS; Web usability; presentation software; magazine design and editing; nonprofits; trade publications
